Digital news media innovator, editor, strategist and analyst
Experienced journalist and problem solver, driven by innovation and focused on digital strategy and management. Skilled in storytelling; optimization for audiences and search; newsletter, social media and website data analysis.
Media experience
Managing editor for digital
Times Union
Albany, New York / 2020-present
Oversee digital departments and digital transformation of the newsroom. Develop, execute and analyze strategies and products to engage users. Convert users to subscribers through content, initiatives and products. Increase newsroom digital awareness and competency. Launched and maintain a training program and weekly enterprisewide newsletter.
Digital subscriptions have increased 350%
Newsletter signups have increased 101%; click-throughs increased 50%
Unique users up 28%
Metrics for News new audiences cohort, 2021-2022
Table Stakes participant, American Press Institute, 2020-2021
Senior editor
The Virginian-Pilot
Norfolk, Virginia / 2015-2020
Oversaw digital, features and sports departments at The Virginian-Pilot and Daily Press, and news at Coast OBX. Led digital training initiatives. Created a storytelling lab with audio, video, product development, social media and email expertise. Established innovative partnerships. Deployed two CMS changes, creating documentation to support each.
Monthly unique users increased 43%
Annual page views increased 12%
Online Journalism Awards finalist, 2019
Table Stakes participant, Poynter Institute, 2017-2018
Virginian-Pilot Digital News Academy founder and instructor, 2017-2018
Local Media Association news innovator of the year, 2017
Online producer
St. Louis Public Radio
St. Louis / 2014-2015
Managed digital media for local talk shows “St. Louis on the Air” and “Cityscape.” Wrote stories for each segment and managed social media accounts, including live coverage of shows and special events.
Curator in chief
RealTime/STL
St. Louis / 2013-2014
Curated, evaluated, created and published news stories. Led a team of 12 curators: Responsible for hiring, training, scheduling, and daily production.
Social media strategist
Infuz
St. Louis / 2012-2013
Curated, published and analyzed content for marketing clients.
Social media editor
St. Louis Post-Dispatch
St. Louis / 2006-2012
As social media editor (2010-2012), managed social media accounts and trained news staff to use social media.
As a multimedia producer (2008-2011), created in-depth research projects, interactive maps and data-driven projects for STLtoday.com using JavaScript, Flash, HTML and CSS.
As a page designer (2006-2011), designed the front page, news and business sections.
Expertise
Digital skills: Strategy for websites, newsletters, social media, apps and alerts / Data analysis / Project and product management / Search engine and social media optimization / Audience engagement and user advocacy / User experience and design / Marketing campaign creation and execution
Analog skills: Creative problem solving / Editing, headline writing and story coaching / Leadership and management / Vendor relationship management / Writing, reporting and research
Community & collaboration
Professional organizations
Trusting News advisory board member, 2025-present
Maine Monitor development committee member, 2024-present
Local Media Foundation board member, 2019-2025; chair, 2023
Journalism and Women Symposium member, 2020-present
Online News Association member, 2015-present
Teaching & mentoring
Hearst Newspaper mentor, 2021-present
Media Now instructor, 2014-2021
Trusting News coach and instructor, 2019-2020
Virginian-Pilot Journalism Workshop co-director, 2016-2019
Lindenwood University adjunct professor for social media strategies, 2012-2013
Conference speaker & instructor
Online News Association: 2019, 2018
Virginia Press Association: 2019
New York Publishers Association: 2019
Colorado Press Association: 2018, 2017
Local Media Association: 2018, 2017
Education
Master of professional studies in entrepreneurial technology
University of Maryland / College Park, Maryland / 2018
Bachelor of science in journalism
Northwest Missouri State University / Maryville, Missouri / 1999
Certifications
• Hearst Leadership Development Program / 2021
• Women in Leadership, ECornell / 2018